My problem is that it doesn't do it for all messages. It always does it when I receive a message from my alarm company, and they send me a message from 3 or 4 different numbers
I restarted thr phone in safe mode. Then did another normal restart and I've received about 5 text messages and not one of them played my ringtone. Looks like there was a possible settings conflict between the new firmware and something on my phone.