I bought the *Sony Bravia 8 K77XR80PU 77-inch OLED TV. last week found over AI Microsoft Copilot that the panel is manufactured by **LG Display, and it's the same panel that LG introduced in the **LG C2 TV* back in 2022 as a mid-range OLED[](https://bing.com/search?q=Sony+Bravia+8+K77XR80PU+OLED+review&citationMarker= "1").
I have paid *£2999.00* for the 77" TV and felt a mix of disappointment and concern upon discovering this information[](https://bing.com/search?q=Sony+Bravia+8+K77XR80PU+OLED+review&citationMarker= "1"). Additionally, while looking online, I found a significant price drop of the same model on *Sony USA’s website[](https://www.pcmag.com/reviews/sony-77-inch-bravia-8-oled-tv-k-77xr80 "2"). The Sony Bravia 8 dropped from **$3899.99* to *$2499.99, a **$1400.00 price drop*, which only added to my frustration[](https://www.whathifi.com/deals/the-best-sony-bravia-8-black-friday-deals-find-the-lowest-price-on-th... "3").
For those considering this model, it’s worth researching further and possibly looking for better deals, as regional price variations can be significant.
[Check the price drop here](https://electronics.sony.com/tv-video/televisions/all-tvs/p/k77xr80